AALIA MAGIC
NEW HAIR CARE REVOLUTION
NEW HAIR CARE REVOLUTION
meet the founder
Mabel Frías is an accomplished entrepreneur and former corporate executive with a winning track record of executing merchandising strategies at fashion, beauty and lifestyle brands like Macys, One Kings Lane, Violet Grey, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel kickstarted her retail career as an executive trainee in the prestigious Macy’s Executive Training program in NYC.
MABEL has been featured on ABC’s Shark Tank, Good Morning America, Allure, WWD, Popsugar, People En Español, Telemundo, Cosmopolitan & more.